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Oregon business owner reviewing financial reports while planning a business valuation

Business Valuation Basics for Oregon Owners

What is your business worth? The honest answer is that it depends on why you are asking. This guide explains why Oregon business owners get valuations, three approaches appraisers use, and the pathways from a quick online estimate to a full independent appraisal, so you can match the right kind of business valuation to the decision in front of you.

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This page is educational. T. Mann Financial does not prepare business valuations or appraisals.

The reason behind the valuation shapes everything that follows.

Todd Mann

Income, market, and asset: how appraisers look at value.

Business Valuation Report

From quick estimates to full appraisals, and when each fits.

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Why Value Your Business?

For many owners, the business is a major share of their net worth, yet it is often the asset they can least describe in dollars. A business valuation puts a defensible number on that asset, and the reason you need it decides which kind of valuation makes sense. A rough number can be enough to start retirement planning. A gift to your children, a partner buyout, or an SBA-financed sale usually calls for much more.

Why Value Your Business?

Six common reasons to get a business valuation

1. Strategic Planning

Understanding a rough estimate of business value supports goal setting and identifying areas to focus on.

4. Buying Considerations

Buyers can use an estimate to begin their own analysis before commissioning due diligence.

2. Succession Planning

 For owners thinking about retirement or family transition, an estimate helps frame the conversation early.

5. Insurance Planning

An estimate helps frame conversations about appropriate coverage levels with your insurance professional.

3. Selling Considerations

Owners considering a future sale can use an estimate as a starting point before engaging a transaction advisor.

6. Attracting  Investors

An estimate is a starting point. Most investors will require a third-party valuation before committing capital.

Some situations that require a certified or qualified appraisal. 

A business valuation estimate is not a certified appraisal and should not be used in certain situations. T. Mann Financial may refer you to a qualified business appraiser when one is needed.

When the estimate fits, and when it doesn't Useful as a planning conversation starter Strategic planning Succession planning Pre-negotiation framing for selling Pre-negotiation framing for buying Insurance coverage conversations Early investor conversations Preliminary financing thinking Requires a certified or qualified appraisal Estate and gift tax filings Divorce proceedings Shareholder disputes and buyouts Litigation and bankruptcy ESOP valuations GAAP or IFRS financial reporting M&A closing documents Source: IRS Section 6695A; ERISA ESOP rules (DOL); AICPA Statement on Standards for Valuation Services No. 1.

Some situations set a formal bar. Federal tax rules generally require a qualified appraisal by a qualified appraiser for larger noncash charitable gifts, including privately held stock. An employee stock ownership plan must have its non-traded employer stock valued by an independent appraiser. Estate and gift tax returns report business interests at fair market value. SBA 7(a) lenders financing the purchase of a business obtain their own business valuation, generally from an independent qualified source. Appraisers who substantially misstate value on a tax return can face IRS penalties under Section 6695A, which is one reason credentialed appraisers follow formal standards.​

 

Divorce, shareholder disputes, and other litigation follow court rules and Oregon law. Your attorney can tell you what the court will expect.

The Three Approaches to Business Value

Appraisers often look at a business from three angles. The income approach asks what the business will earn. The market approach asks what similar businesses have sold for. The asset approach asks what the business owns and owes. IRS valuation guidelines direct appraisers to consider all three, and most reports weigh them against each other before reaching a final number.

What appraisers often look at

  • The nature and history of the business

  • The economic and industry outlook

  • Book value and financial condition

  • Earning capacity

  • Dividend-paying capacity

  • Goodwill and other intangible value

  • Prior sales of the company’s stock and the size of the block being valued

  • Market prices of comparable publicly traded companies

The Three Approaches to Business Value
Illuminated Abstract Shapes

Standards of Value: Same Business, Different Numbers

Two credentialed appraisers can reach different numbers for the same company and both be right, because they are answering different questions.

 

Fair market value, the standard for federal estate and gift tax, assumes a hypothetical willing buyer and willing seller, neither under pressure and both reasonably informed. Investment value is what one particular buyer might pay given their own plans. Fair value is defined by state law or accounting rules. Knowing which standard applies keeps expectations realistic before you sit down with a buyer, a partner, or the IRS.

Standards of Value: Same Business, Different Numbers
Same business, different standards of value The purpose of the valuation decides which definition of value applies Fair market value Where it shows up Estate, gift, and income tax; charitable gifts; many buy-sell agreements The price a hypothetical willing buyer and willing seller would agree on, neither under compulsion and both reasonably informed. Investment value Where it shows up Negotiating with a strategic buyer, competitor, or partner The value to one specific buyer, based on that buyer's plans, synergies, and required return. Fair value Where it shows up Shareholder dissent and oppression cases; financial reporting A standard set by state statute or accounting rules rather than by a hypothetical open market. Sources: 26 CFR §20.2031-1(b) (fair market value); IRS Revenue Ruling 59-60

Valuation Pathways: From Quick Estimate to Full Appraisal

Not every question needs a full appraisal. Online estimators and industry rules of thumb are fast and inexpensive, and they can help you decide whether a deeper look is worth it. A business broker’s opinion of value reflects what the market might pay for a listing. A calculation engagement uses a credentialed analyst and agreed-upon procedures. A full valuation engagement ends in a formal conclusion of value and is the pathway most tax, legal, and lending situations expect. Each step adds time and cost, and each adds depth and defensibility.

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T. Mann Financial & Todd Mann offer Investment Advice through Todd Mann Financial Services Inc., a registered investment adviser located in Springfield Oregon.  Additional information about Todd Mann Financial Services Inc. is available on the SEC’s website at  www.adviserinfo.sec.gov. Insurance products and services are offered and sold through Todd Mann Financial Services, Inc. and individually licensed and appointed insurance agents. 

 

Advisory services provided by Todd Mann Financial Services Inc. are offered on a fee-only basis. Insurance products are offered separately through individually-licensed agents and may generate commissions. The fiduciary standard applies to our investment advisory relationship.

 

Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and, unless otherwise stated, are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy discussed herein. Past performance is not indicative of future performance.​

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The reference to fee-only services are in regards to wealth management and financial planning only. Insurance services may result in commissions paid to T. Mann Financial. 

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Although the firm does not charge a fee for the complimentary initial 30-minute consultation, consultations about financial planning or wealth management are intended to result in an advisory relationship, and consultations about insurance may result in the purchase of an insurance policy on which T. Mann Financial may receive a commission.

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